Sales deck examples

10-slide sales deck for a first call. Seller: Dockhand, invented software that schedules truck arrivals at warehouse docks. Buyer: the operations director of a mid-size distribution company.

Slide order: 1 title with the outcome, 2 the change in the market, 3 the pain in the buyer's week, 4 the cost of doing nothing, 5 the product in one visual, 6 proof, 7 how it works in three steps, 8 price and payback, 9 common objections, 10 next step.

Facts to use (all invented): trucks wait 2.4 hours on average at the dock. Detention fees cost a 12-door warehouse about $310,000 a year. Dockhand customers cut the wait to 38 minutes. One customer, a regional grocer, saved $190,000 in the first year. Price: $1,450 a month for each site. Payback in 4 months. Live in 3 weeks. Next step: a 30-day pilot at one site.

Rules: write for the buyer, not about the seller. One idea per slide. Each headline states the point. Style: industrial and clear, slate blue and safety yellow, simple diagrams of a warehouse dock. No real company names, no real people, no logos.

8-slide proposal deck from Fernlight Studio, an invented brand design agency, to Oat & Ember, an invented bakery chain with 14 shops that wants a new brand before it opens 10 more.

Slide order: 1 cover, 2 what we heard from you, 3 the goal and how we measure it, 4 our approach in three phases, 5 scope and deliverables, 6 timeline, 7 investment, 8 next step.

Facts to use (all invented): the three phases are Discover (2 weeks), Design (5 weeks), and Roll out (3 weeks), 10 weeks in total. Deliverables: brand strategy, logo and identity system, packaging for 6 product lines, shop signage guide, launch kit. Fixed fee of $68,000 in three payments. Measure: new shops break even 2 months sooner. Next step: a kickoff workshop.

Rules: one idea per slide. Plain words, no agency jargon. Style: editorial and warm, cream paper texture, terracotta and forest green, elegant serif headlines. No photos of people. No real company names, no real people, no logos.

8-slide leave-behind sales deck that a buyer can read alone and forward to finance. Seller: Icewarden, an invented company that sells temperature sensors and alerts for refrigerated delivery vans. Buyer: a meal-kit company with 60 vans.

Slide order: 1 title with the outcome, 2 the offer on one slide, 3 the problem in numbers, 4 how Icewarden works, 5 results from a customer, 6 price and return, 7 security and setup questions answered, 8 next step with dates.

Facts to use (all invented): 3.1% of chilled deliveries are thrown away after a temperature breach. For 60 vans that is about $420,000 a year. Icewarden alerts the driver in 90 seconds. A customer with 45 vans cut spoiled deliveries by 71%. Price: $29 a month for each van, plus $120 one time for each sensor. Return in 5 months. Setup takes 15 minutes for each van. Next step: a 30-day trial with 10 vans.

Rules: every slide must make sense with no presenter. Full-sentence headlines. More text than a live deck, but one idea per slide. Style: crisp and clinical, white with ice blue and a red alert accent, simple van and sensor illustrations. No real company names, no real people, no logos.