Agency proposal deck
An 8-slide proposal from an invented brand design agency to an invented bakery chain. GenPPT made all 8 slides. The prompt is on this page.
Why this deck works
- Slide 2 repeats what the client said. The client sees that the agency listened.
- The goal has a measure: new shops break even 2 months sooner. The client can check the result.
- Scope, timeline, and price each have a slide. The client does not have to search for the fee.
- The deck ends with one next step.
The prompt that made it
GenPPT prompt
8-slide proposal deck from Fernlight Studio, an invented brand design agency, to Oat & Ember, an invented bakery chain with 14 shops that wants a new brand before it opens 10 more. Slide order: 1 cover, 2 what we heard from you, 3 the goal and how we measure it, 4 our approach in three phases, 5 scope and deliverables, 6 timeline, 7 investment, 8 next step. Facts to use (all invented): the three phases are Discover (2 weeks), Design (5 weeks), and Roll out (3 weeks), 10 weeks in total. Deliverables: brand strategy, logo and identity system, packaging for 6 product lines, shop signage guide, launch kit. Fixed fee of $68,000 in three payments. Measure: new shops break even 2 months sooner. Next step: a kickoff workshop. Rules: one idea per slide. Plain words, no agency jargon. Style: editorial and warm, cream paper texture, terracotta and forest green, elegant serif headlines. No photos of people. No real company names, no real people, no logos.
1 message after the prompt
- Slides 6 and 7 repeat the deck title as the headline. Change the two headlines and keep the design. Slide 6: "Ten weeks from discovery to roll out." Slide 7: "One fixed fee of $68,000 in three payments."
All 8 slides
1. Cover 
2. What we heard 
3. The goal 
4. Approach 
5. Scope and deliverables 
6. Timeline 
7. Investment 
8. Next step